Email Cara Vanderbeck
STRATHAM, N.H., USA, April 19, 2012 – Timberland today announced plans to complete more than 145 community greening and revitalization projects in over 20 countries as part of the company’s 14th consecutive year hosting Earth Day community service events. The combined projects will generate more than 25,000 hours of service and positively impact communities worldwide.
Timberland’s commitment to corporate responsibility is rooted in community service; the brand has worked passionately and powerfully to create positive and sustainable impact in communities around the globe for 20 years. In 1992, Timberland launched the Path of ServiceTM program to give employees paid time off each year to serve in their communities. The program, which currently offers employees up to 40 Path of ServiceTM hours per year, continues to be highly valued by Timberland employees and the communities in which they live and work.
Building on this foundation of global volunteerism, more than 3,500 Timberland employees, community partners, consumers and retail customers, will unite in Timberland-hosted Earth Day events from New York City to Singapore and Milan to Malaysia - addressing a number of social and environmental needs, and will benefit local parks, beaches and community centers. Some examples of Timberland projects taking place in celebration of Earth Day include:
- Epping, NH: 75 Timberland employees will help create the town’s first official park. The Fox Run Conservation Land, remains of a privately owned campground’s recreation area, was granted to the town and has been long overgrown and under-used. The volunteers will revive an existing swing set, a basketball court, in addition to creating picnic and parking areas and a trail network throughout the property.
- Milan, Italy: Partnering with Legambiente (Italian environmental group), 225 children, and 30 teachers from a local school, Timberland volunteers will teach children the importance of respecting the environment and common spaces. Some projects include: planting trees, creating a botanical garden, refurbishing a football camp, removing graffiti, and painting.
- Selangor, Malaysia: 60 volunteers will serve at the Global Environment Center’s Forest Reserve. Building on their efforts from 2011, the volunteers return to plant another 80 trees and block a major canal to try to raise the water level as part of the rehabilitation process of this former swamp.
- Singapore: 50 volunteers from Timberland’s Asian Headquarters in Singapore will help to preserve a mangrove area at Pasir Ris Park. Volunteers will learn more about the importance of mangrove conservation, clean up the park, and remove invasive species including Pong Pong fruits and ferns to help preserve the mangrove trees.
This is Timberland’s first Earth Day as a member of VF Corporation (Timberland was acquired by VF in September 2011) and as such, Timberland’s tradition of community service is now being adopted by other brands within the VF family. For Earth Day 2012, up to 400 volunteers from VF Corporation brands based in the San Francisco Bay Area (The North Face, JanSport, and lucy) are volunteering for the Alameda Point Collaborative, an organization that provides transitional housing for formerly homeless people and families. VF volunteers are beautifying and landscaping a residential unit for women and family survivors of domestic violence, restoring a garden, maintaining a community farm, clearing a field to expand the farm, and supporting a social enterprise nursery selling drought resistant, indigenous plants to the public to raise money for APC’s many programs. Meanwhile in Southern California, VF brands Eagle Creek, Vans and Reef are planning their own Earth Day projects in their communities.
“Coming together as a team and serving our communities is what we do best,” said Timberland President, Patrik Frisk. “Whether it is community greening efforts benefiting local communities or working to preserve the environment through our ongoing reforestation efforts, each reaffirms Timberland’s history of commitment to creating positive impact in the world.”
In New Hampshire, home to the company’s corporate headquarters, Timberland will serve at eleven service sites across the state. Over 650 employees and partners will work together to benefit schools, parks, camps, community centers and social service organizations. These community projects impact a wide variety of causes including education, youth recreation, senior citizens, the physically challenged, family services and the environment.
Beyond its commitment to community greening, Timberland is dedicated to alleviating hunger, creating jobs, protecting wildlife and preserving the environment through its ongoing global reforestation efforts. Having already planted more than 1 million trees, the company has pledged to plant five million trees before 2015. To learn more about Timberland’s tree planting efforts, visit http://community.timberland.com/Tree-Planting and to follow Timberland’s Corporate Social Responsibility efforts, visit the CSR communication portal.
Timberland, a wholly owned subsidiary of VF Corporation, is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Timberland PRO®, Mountain Athletics®, and Timberland Boot Company® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The company’s products can be found in leading department and specialty stores as well as Timberland® retail stores throughout North America, Europe, Asia, Latin America, South America, South Africa and the Middle East. Timberland’s dedication to making quality products is matched by the company’s commitment to “doing well and doing good" -- forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit www.timberland.com.
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