Shot by Jamie Morgan, the campaign unites two cultural icons for a series of bold and captivating portraits.
STRATHAM, NEW HAMPSHIRE, FEBRUARY 11, 2026 – Timberland today unveils a provocative yet playful Valentine’s Day campaign featuring American musician JT and British model Iris Law—each embodying the strength, resilience and unapologetic attitude of the Timberland® brand. At the center of it all is the Original Yellow Boot – celebrated for its legacy of boldness, authenticity, and enduring style.
A nod to Timberland’s “ICONIC” campaign from Fall 2024, the campaign was shot by renowned photographer Jamie Morgan and features JT and Law in beautifully crafted black-and-white portraits wearing only Timberland® boots. The tagline “For the Girls” creates a special moment for fearless women everywhere.
JT is a cultural trailblazer whose artistry and self-expression have established her as a defining voice of her generation. Known for her confidence and boundary-pushing creativity, she embodies a spirit of power and authenticity that extends far beyond music. In her portraits, JT channels the legacy of The Original Yellow Boot, reflecting strength, durability, and a distinctive style that makes a statement.
Modern style icon and creative force Iris Law, whose fearless approach to self-expression has made her one of the defining faces of her generation, brings the iconic 6-inch boot to life in a captivating portrait that is at once raw and elegant. Known for her distinctive aesthetic and effortless confidence, Iris represents a new era of individuality, where authenticity and attitude move culture forward.
“To me, the Yellow Boot has a real history for both women and men - it’s been shaped by culture, and it’s continued to shape culture in return,” says Iris. “That kind of legacy is what makes something truly iconic.”
As the second Timberland campaign shot by Jamie Morgan, the iconic 6-inch boot is reimagined through Morgan’s distinctive lens and monochromatic approach. Renowned for his culturally rich, instinctive approach to portraiture, Morgan brings a raw immediacy to each frame. Stripped back to light, shadow, and form, the imagery places the boot at the intersection of strength and vulnerability, reflecting Timberland’s individuality, confidence and enduring spirit.
“This campaign takes a bold and unconventional approach, shining a light on strong, resilient, unapologetic icons who embody individuality and influence in their own right,” says Maisie Willoughby, Chief Marketing Officer at Timberland. “The images capture the brand’s enduring strength and authenticity, and JT and Iris bring that spirit to life with confidence and originality. We’re excited to collaborate once again with Jamie Morgan, whose creative vision perfectly translates the unmistakable Timberland® spirit.”
The Original Yellow Boot and a limited-edition Valentine’s Day Collection in a range of romantic patent leather hues are available now at timberland.com, Timberland® stores, and wholesale partners worldwide.
About Timberland
Timberland is a global lifestyle brand rooted in a rich heritage of life and work in the outdoors and inspired by a relentless spirit of adventure, craftsmanship, and innovation. Since its founding in 1973, Timberland has become synonymous with weather-ready, heritage style that’s equally at home on city streets, festival grounds, and mountain trails. From runway shows to sporting events, Timberland is embraced as a global icon of style and substance.
At the heart of the brand is the Original Yellow Boot™. With its bold design and gritty attitude, the Yellow Boot has transcended its humble roots to become a cultural and fashion statement recognized worldwide. Today, Timberland continues to blend rugged durability and refined design across footwear, apparel, and accessories, delivering premium, crafted style that helps you stand tall and make your mark.
Headquartered in Stratham, New Hampshire, USA with international offices in Stabio, Switzerland and Shanghai, China, Timberland is a VF Corporation brand. Through timberland.com, dedicated Timberland® retail stores, and trusted wholesale partners, Timberland serves customers in over 100 countries. Follow us @timberland or @timberlandpro.