Stratham, NH - May 28, 2026: Today, Timberland unveils the bold and courageous character Timmy the Rat across the brand’s social media platforms.
Illustrated by renowned cartoonist and graffiti artist Shaun Crawford, Timmy is a street icon who speaks to Timberland's authentic city style and outdoor roots. (Because let’s face it; what says “city” and “outdoors” better than a rat?) He is an ambitious hustler—unapologetic about who he is and where he comes from. Both a local legend and global citizen, Timmy is loyal to his city roots, with a deep love for community, cultural exchange, and worldwide adventures.
Timmy’s style is rugged and refined: prepared for the elements, adapting to the cities he visits, and ready for adventure. He embodies a resilient, kickass energy that is further elevated through animations created by Pete Sharp.
New iterations of Timmy will be revealed as he pops up for new store openings across the globe, donning looks that reflect the local style scene. First up: the new Timberland store at the American Dream Mall in New Jersey, set to open June 5, 2026.
About Shaun Crawford
Born in Harlem, Shawn Crawford is a prolific, multi-disciplinary artist across illustration, cartoons, graffiti, painting, sculpture, embroidery and more. He is known for his distinct formula of hand drawn illustration style as well as playful storytelling within the global streetwear landscape, leading his work to take on collectible status.
About Timberland
Timberland is a global lifestyle brand rooted in a rich heritage of life and work in the outdoors and inspired by a relentless spirit of adventure, craftsmanship, and innovation. Since its founding in 1973, Timberland has become synonymous with weather-ready, heritage style that’s equally at home on city streets, festival grounds, and mountain trails. From runway shows to sporting events, Timberland is embraced as a global icon of style and substance.
At the heart of the brand is the original Timberland® yellow boot. With its bold design and gritty attitude, this boot has transcended its humble roots to become a cultural and fashion statement recognized worldwide. Today, Timberland continues to blend rugged durability and refined design across footwear, apparel, and accessories, delivering premium, crafted style that helps you stand tall and make your mark.
Headquartered in Stratham, New Hampshire, USA with international offices in Stabio, Switzerland and Shanghai, China, Timberland is a VF Corporation brand. Through timberland.com, dedicated Timberland® retail stores, and trusted wholesale partners, Timberland serves customers in over 100 countries. Follow us @timberland or @timberlandpro.