White Mountaineering x Timberland® Motion Scramble Hiker Headlines the Collection
WHAT: Timberland, the global outdoor and work inspired brand, previewed a new collection in collaboration with Tokyo-based fashion brand, White Mountaineering and shown at the latter brand’s Spring/Summer 2024 runway show at Paris Fashion Week Men’s, on Saturday 24th June, 2023.
Showcased on several of the show’s runway models, three key styles were introduced, headlined by the White Mountaineering x Timberland® Motion Scramble Mid Waterproof Hiker in a bold navy palette. Leveraging both brands’ strong outdoor heritage, this fully capable hiker, new for SS24, features new TimberCush design technology – engineered for traction and flexibility while promoting comfort and stability – as well as TimberGrip outsoles and a rugged rubber wrap for protection.
Other styles showcased at the show included the White Mountaineering x Timberland® Euro Hiker and the White Mountaineering x Timberland® 3-Eye Lug Handsewn Boat Shoe, two iconic products from the Timberland portfolio.
Entitled ‘Memories’, White Mountaineering’s overall SS24 collection was inspired by the depictions from two different timelines. It is based on the views and the inspirations acquired during journeys, transcribing the change in the time period and the transforming scenery into 'the pictures'. The theme is the landscape seen by the photographer through his viewfinder. Personal memories from the past and imagination for the hopeful future
ABOUT TIMBERLAND
Timberland is a global outdoor and work inspired brand that’s on a mission to inspire and equip consumers to step outside, work hard together and move the world forward. Based in Stratham, New Hampshire, Timberland also has international headquarters in Stabio, Switzerland and Shanghai, China. Best known for The Original Timberland® Boot–the iconic yellow work boot introduced in 1973 to take on the harsh elements of New England–Timberland today offers a full range of footwear, apparel, and accessories. The brand is widely recognized as the arbiter of boot culture.
At the heart of the Timberland® brand is a vision for a greener and more equitable future. This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world.
Built for Adventure. Built for Impact. Built for the Bold.
To share in Timberland’s mission, visit a Timberland® store, timberland.com or follow @timberland or @timberlandpro. Timberland is a VF Corporation brand.
About White Mountaineering
“The field in which we wear clothes is all outdoors”. One, design. Two, utility. Three, technology. The imagination to fuse these elements together. The attitude of not submitting to sales or market needs.
https://whitemountaineering.com/ or follow @whitemountaineering_official
ABOUT TIMBERLAND PRO
In 1999, Timberland recognized an opportunity to bring premium, durable boots to professional tradespeople–consumers who see footwear as essential tools to help them do their jobs-- and Timberland PRO was born.
Based in Stratham, New Hampshire, the Timberland PRO brand is on a mission to celebrate and inspire skilled industrial workers by creating innovative footwear and apparel that delivers maximum comfort, durability and performance for any job.
The Timberland PRO consumer is the unsung hero within our communities—building schools and infrastructure, growing and harvesting the country’s agriculture, manufacturing US-made products, and much more. The brand celebrates these consumers by delivering products that work as hard as they do—with attention given to even the smallest details to empower them to perform at their very best.
To share in Timberland’s mission, visit a Timberland® store, timberland.com, or follow @timberland or @timberlandpro. Timberland is a VF Corporation brand.