COLLECTION BLENDS WHITE MOUNTIANEERING’S CUTTING-EDGE DESIGN AND UTILITY WITH TIMBERLAND’S LEGACY OF DURABILITY AND CRAFTSMANSHIP
MARCH 15, 2024: Timberland, with a 50-year outdoor heritage, today announces its exclusive collaboration with White Mountaineering, the Tokyo-based label renowned for its minimalist approach to high-performance outdoor wear. The collection, featuring three reimagined footwear styles – the Euro Hiker, 3-Eye Lug Handsewn Boat Shoe, and the Low Lace-Up Waterproof Motion Scramble - stands at the intersection of innovative technology and rugged outdoor tradition.
The collection includes Timberland’s latest outdoor performance silhouette, the Motion Scramble, which launched in February and is now reimagined through White Mountaineering’s contemporary lens. Built for comfort and traction with two new technologies—TimberCush™ and TimberGrip™, the Timberland® x White Mountaineering Low Lace-Up Waterproof Motion Scramble emerges as a pinnacle of footwear innovation and is crafted with premium hairy suede and durable Cordura fabric, seamlessly blending style with functionality. Its TimberDry™ waterproof membrane safeguards against the elements, while the integration of a Greenstride™ midsole and a regenerative rubber outsole, sourced from farms championing regenerative agriculture, exemplifies the commitment to both performance and environmental stewardship.
The Timberland® x White Mountaineering Euro Hiker is a fresh take on the beloved mid hiking boot, now presented with a hairy suede upper and Cordura ripstop quarter panel, ensuring enhanced durability and aesthetic appeal. Incorporating Timberland's TimberDry™ waterproof membrane and an EVA midsole and footbed, the Euro Hiker is engineered for those who demand excellence in design and function on their expeditions. First debuted in 1988, the Euro Hiker combined a rich, traditional leather hiking silhouette with an EVA midsole, offering sneaker-like comfort and agility for the trail. This innovation shifted the marketplace and helped establish “day hiking” as a new outdoor footwear category. Today the Euro Hiker is one of Timberlands Original Icons.
The collection is completed by the Timberland® x White Mountaineering 3-Eye Lug Handsewn Boat Shoe, which brings a new level of luxury and craftsmanship to a classic silhouette. The premium hairy suede upper and handsewn construction pay homage to Timberland's heritage, while the EVA footbed and TimberDry™ waterproof membrane provide comfort and protection.
The Timberland® x White Mountaineering collection is a beacon for adventurers and style connoisseurs alike, a testament to what happens when timeless craftsmanship meets modern innovation. Available March 15, the collection invites explorers to step into a world where every trail is a runway.
ABOUT TIMBERLAND
Timberland is a global outdoor and work inspired brand that’s on a mission to inspire and equip consumers to step outside, work hard together and move the world forward. Based in Stratham, New Hampshire, Timberland also has international headquarters in Stabio, Switzerland and Shanghai, China. Best known for The Original Timberland® Boot–the iconic yellow work boot introduced in 1973 to take on the harsh elements of New England–Timberland today offers a full range of footwear, apparel, and accessories. The brand is widely recognized as the arbiter of boot culture.
At the heart of the Timberland® brand is a vision for a greener and more equitable future. This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world.
Built for Adventure. Built for Impact. Built for the Bold.
To share in Timberland’s mission, visit a Timberland® store, timberland.com or follow @timberland or @timberlandpro. Timberland is a VF Corporation brand.
ABOUT WHITE MOUNTAINEERING
White Mountaineering is a fashion brand launched by the designer, Yosuke Aizawa starting from AW06. “The field in which we wear clothes is all outdoors.” One, design.Two, utility. Three, technology.The imagination to fuse these elements together. The attitude of not submitting to sales or market needs. Apart from the main collection, with these concepts the brand has other lines including "BLK" of the solid items in BLACKor "Repose Wear" for the time to relax.