On Tuesday, September 9, Timberland unveiled its global campaign, Advice of an Icon with legendary filmmaker and creative, Spike Lee. The event took place at the Brooklyn Museum, highlighted by an intimate dinner on the front portico overlooking the Eastern Parkway - the first to ever take place in this space. VIP's, tastemakers, influencers, press, and industry leaders all gathered to celebrate an unwavering commitment to artistry and an unrelenting dedication to craft.
The Advice of an Icon campaign is a tribute to those who embrace authenticity, push creative boundaries, and lead with bold conviction, inspiring others to do the same and reinforcing Timberland's legacy as a symbol of resilience and innovation. For over 50 years, the Original Yellow Boot™ has stood as a symbol of strength, resilience, and fearlessness, shaping generations past, present, and future.
Known for his fearless, provocative storytelling and decades of cultural influence, Spike Lee brings his unmistakable presence to the Advice of an Icon campaign. Earlier in the evening, he brought this same spirit to life at the Brooklyn Museum in a conversation hosted by Gabriella Karefa-Johnson - a globally recognized creative director, editor, and cultural strategist who has become one of the most influential voices shaping contemporary culture. A true pioneer in cinema and culture, Spike delved into his legacy rooted in truth, integrity and a relentless pursuit of excellence, qualities that echo through every stitch of the Yellow Boot.
Friends of Timberland transitioned to the balcony portico to enjoy dinner under the stars, with banners of Spike's now iconic campaign hung above across the museum's facade.
Guests included Spike Lee, Gabriela Karefa-Johnson, Chance the Rapper, Joe Holder, Aweng Chuol, Cam Hicks, Choyce Brown, Claire Prince, Deon Hinton, Ferg, Hannah Traore, Hidji, Hugo Mendoza, Jordan Chiles, JT, Kai Avent De Leon, Manoj Dias, Maurice Kamara, Mobolaji Dawodu, Pierre Bourne, Ruba Abu Nimah, Shareef Oneal, Tia Corine, Tiwa Savage, Wisdom Kaye, Yu Ling Wu, and more.
About Timberland
Timberland is a global lifestyle brand rooted in a rich heritage of life and work in the outdoors and inspired by a relentless spirit of adventure, craftsmanship, and innovation. Since its founding in 1973, Timberland has become synonymous with weather-ready, heritage style that’s equally at home on city streets, festival grounds, and mountain trails. From runway shows to sporting events, Timberland is embraced as a global icon of style and substance.
At the heart of the brand is the Original Yellow Boot™. With its bold design and gritty attitude, the Yellow Boot has transcended its humble roots to become a cultural and fashion statement recognized worldwide. Today, Timberland continues to blend rugged durability and refined design across footwear, apparel, and accessories, delivering premium, crafted style that elevates you above the ordinary.
Headquartered in Stratham, New Hampshire, USA with international offices in Stabio, Switzerland and Shanghai, China, Timberland is a VF Corporation brand. Through timberland.com, dedicated Timberland® retail stores, and trusted wholesale partners, Timberland serves customers in over 100 countries. Follow us @timberland or @timberlandpro.