STRATHAM, NH, FEBRUARY 19 - Today, Timberland launches its “Built on Craft” campaign, highlighting the brand’s longstanding heritage as an essential tool for those who take their craft seriously. Six premium leather silhouettes are worn by talented artisans with exacting standards for craftsmanship, including a chef, florist, textile artist, and sign painter, steel worker, and wood worker. The campaign content highlights each creative in their own workspace.
Craft is a matter of conviction. Rooted in time-honored techniques and uncompromising standards, the creative community embodies resilience—their work driven by passion, perseverance, and purpose. From their studios and workshops, these artists demonstrate the enduring power of working by hand—and the determination to keep pushing forward.
The products in the campaign spans Timberland and Timberland PRO collections. Crafted with intention using premium leathers and quality construction, these boots and shoes offer lightweight comfort, durability, and performance needed for even the toughest jobs. They include:
- Men’s Timberland PRO Boondock Ultralight 6” Composite: Lightweight performance for the toughest jobs. Features include full-grain, Premium Timberland® leather uppers, abrasion-resistant Ever-Guard™ leather and molded TPU reinforcements for durability, internal waterproof, breathable membranes for waterproof protection, composite safety toes, and TPU outsoles for heat-, oil-, slip-, and abrasion-resistant traction in all climates.
- Men’s Timberland PRO® Tempe Moc Toe Waterproof Alloy Toe Boot: Tough boots for the toughest jobs. Timberland PRO® FLEX technology delivers freedom of movement through anatomically positioned flex grooves underfoot, with durable premium full grain leather uppers and Timberland PRO® 24/7+ Comfort System™ for lightweight support, shock absorption and cushioning. Alloy toe and slip-resistant outsoles help keep you safe on the job.
- Men’s Waterproof Field Boot: An icon built to handle cold, wet miles off the grid just as well as styled moments in the city. Premium Timberland® leather meets 200 grams of PrimaLoft® insulation meets TimberDry™ Waterproof Technology – helping to keep you warm and dry.
- Men’s Redwood Edge Mid Lace Chukka: A rugged staple with refined style, featuring Premium Timberland® leather uppers and timeless stitch details. Uppers are attached to a rubber traction outsole using welt construction for a flexible, durable bond.
- Women’s Rowan Way 6-Inch Boot: Carefully crafted for lightweight comfort, featuring durable Premium Timberland® leather in a classic lace-up style. The ReBOTL™ fabric lining contains at least 50% recycled plastic, while the OrthoLite® footbed plus EVA midsole helps keep you comfortable with every step.
- Women’s Stone Street Platform Boat Shoe: A fresh take on a classic silhouette, crafted with quality to inspire confidence. Features durable Premium Timberland® leather uppers and a rugged platform outsole for a variety of styling options. Inside is a ReBOTL™ fabric lining made from at least 50% recycled PET plastic and an OrthoLite® footbed for comfort.
The boots and shoes featured in the campaign are available beginning today at timberland.com, Timberland retail stores, and wholesale partners across the U.S. and Canada.
About Timberland
Timberland is a global lifestyle brand rooted in a rich heritage of life and work in the outdoors and inspired by a relentless spirit of adventure, craftsmanship, and innovation. Since its founding in 1973, Timberland has become synonymous with weather-ready, heritage style that’s equally at home on city streets, festival grounds, and mountain trails. From runway shows to sporting events, Timberland is embraced as a global icon of style and substance.
At the heart of the brand is the original Timberland® yellow boot. With its bold design and gritty attitude, this boot has transcended its humble roots to become a cultural and fashion statement recognized worldwide. Today, Timberland continues to blend rugged durability and refined design across footwear, apparel, and accessories, delivering premium, crafted style that helps you stand tall and make your mark.
Headquartered in Stratham, New Hampshire, USA with international offices in Stabio, Switzerland and Shanghai, China, Timberland is a VF Corporation brand. Through timberland.com, dedicated Timberland® retail stores, and trusted wholesale partners, Timberland serves customers in over 100 countries. Follow us @timberland or @timberlandpro.