BRAND MARKS EARTH DAY 2023 WITH CONTINUED COMMITMENT TO CIRCULAR DESIGN INNOVATION
APRIL,2023: This Earth Day, Timberland builds upon its Timberloop™ circular design platform with the latest Earthkeepers® by RÆBURN collection. With a goal to minimize waste and keep products out of a landfill, the new S’23 capsule pushes the boundaries of design using high quality materials and circular design principles across both footwear and apparel.
Bringing a new vibe to the original Timberloop™ Trekker City Hiker, the Earthkeepers® by Raeburn Timberloop™ Utility Mid is progressive in style and made for whole foot comfort through an ergonomic wrap-around design and OrthoLite™ footbed. The boot’s fully circular design prioritizes ease of recycling at the end of its life—allowing for the various parts of the shoe to move on toward a second life.
The Earthkeepers® by Raeburn Timberloop™ Utility Mid also features a lightweight100% recycled PET sock fit bootie and utilizes 100% regenerative leather throughout the toe, heal ang tongue, 55% regenerative rubber in the outsole and 100% Organic cotton in the side panels. These boots are durable and fully trail-capable, intended to be enjoyed for many seasons before they enter the Timberloop™ recycling process.
The new Earthkeepers® by Raeburn collection also includes an apparel capsule, highlighted by the DWR Jacket and Engineered Knit Hoodie. Designed for function and exploration, the Earthkeepers® by Raeburn DWR Jacket features reinforced seams and pockets, with the added protection of a PFC-Free DWR coated finish for water repellency. The Engineered Knit Hoodie is breathable thanks to the open weave and is designed to be recycled after its life.
First launched on Earth Day 2022, Timberloop is a circularity platform, which includes products designed for circularity and responsible recycling streams for future product and material usage; a consumer Takeback program; and a recommerce site where consumers can purchase repaired or refurbished product. To-date, Timberland and its extended community have helped prevent more than 80,000 products from ending up in landfill. Over the last calendar year, Timberland’s Timberloop™ Takeback program expanded beyond the U.S. to include the UK, Germany, France, Italy, Belgium, Netherlands, Luxembourg, Spain, Portugal, Ireland, Sweden, and Denmark.
The Earthkeepers® by RÆBURN collection drops April 22 at Timberland® retail stores, timberland.com and select wholesale partners worldwide.
ABOUT TIMBERLAND
Timberland is a global outdoor and work inspired brand that’s on a mission to inspire and equip consumers to step outside, work hard together and move the world forward. Based in Stratham, New Hampshire, Timberland also has international headquarters in Stabio, Switzerland and Shanghai, China. Best known for The Original Timberland® Boot–the iconic yellow work boot introduced in 1973 to take on the harsh elements of New England–Timberland today offers a full range of footwear, apparel, and accessories. The brand is widely recognized as the arbiter of boot culture.
At the heart of the Timberland® brand is a vision for a greener and more equitable future. This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world.
Built for Adventure. Built for Impact. Built for the Bold.
To share in Timberland’s mission, visit a Timberland® store, timberland.com or follow @timberland or @timberlandpro. Timberland is a VF Corporation brand.