THE NEW WORKWEAR COLLECTION OPTIMIZES FIT AND PERFORMANCE
STRATHAM, NH, September 17, 2024 – Today, Timberland PRO announces the release of a new collection of work boots in collaboration with BOA® Technology, creators of the premier, patented BOA® Fit System. The Timberland PRO® x BOA Collection takes the existing quality of Timberland’s workwear to new heights.
Built on a tradition of craftsmanship and innovation, Timberland PRO equips skilled trade professionals with the gear they need to perform on the job. In conjunction with BOA, the new footwear collection includes three different dials to provide micro-adjustable, precision fit that improves efficiency of movement and supports superior ankle stability – helping to ensure your shoe is as tough as you.
Timberland PRO® x BOA Collection is an elevated addition to the brand’s workwear category, built to deliver maximum comfort, durability, and performance for the rapidly growing skilled trade market. Offering core state of the art technological advancements, this collection includes four new styles:
- The Timberland PRO® x BOA® Boondock 6 Inch Composite Toe brings industrial-grade protection from every angle. Designed with performance in mind, this classic workwear boot brings together waterproof leather uppers with internal waterproof membranes for maximum protection.
- The Timberland PRO® x BOA® Boondock 8 Inch Composite Toe is another classic workwear boot features a dual dial BOA configuration for enhanced upper and lower zonal fit.
- As a rugged waterproof work boot option, Timberland PRO® x BOA® Magnitude 8 Inch Composite Toe features a dual dial BOA configuration for enhanced upper and lower zonal fit. Designed for long days on your feet, the Magnitude offers unparalleled support and comfort across all surfaces.
- The Timberland PRO® x BOA® True Git Pull-On features BOA Fit System, offering an adjustable fit across the leather upper. Designed for ultimate comfort, True Grit features waterproof protection and Western-inspired styling that looks just as at home on the ranch as on industrial job sites.
“We are excited to bring the innovation of BOA Technology to Timberland and our consumers,” says Bert Spiller, Vice President of Product Creation at Timberland PRO. “This collaboration marks a significant step forward in enhancing the functionality of our Timberland PRO® product lineup and we can't wait to see how it transforms the experience for our customers."
“We are dedicated to collaborating with leading brands to deliver scientifically proven solutions that improve fit and performance. In the new BOA-powered Timberland PRO® models, we focused on ensuring BOA delivers superior adjustability, security, and durability in the toughest weather and industrial conditions.” Dan Feeney, Ph.D., BOA Senior Director of Partner Product Innovation and Development.
All styles featured in the Timberland PRO® x BOA Collection can be found at Timberland.com, BOAfit.com, Timberland® stores and select retailers worldwide.
ABOUT TIMBERLAND PRO®
Timberland is a global leader in the design, manufacturing and marketing of premium footwear, apparel and accessories for the outdoor lifestyle. Best known for its original yellow boot introduced in 1973, Timberland today outfits consumers from toe-to-head, with versatile collections that reflect the brand's rich heritage of craftsmanship, function and style. Timberland markets lifestyle products under the Timberland® and Timberland Boot Company® brands, and industrial footwear and workwear under the Timberland PRO® brand. Its products are sold throughout the world in leading department and specialty stores as well as company-owned retail locations and online.
In 1999, Timberland recognized an opportunity to bring premium, durable boots to professional tradespeople – consumers who see footwear as essential tools to help them do their jobs-- and Timberland PRO was born. Based in Stratham, New Hampshire, the Timberland PRO brand is on a mission to celebrate and inspire skilled industrial workers by creating innovative footwear and apparel that delivers maximum comfort, durability and performance for any job.
The Timberland PRO consumer is the unsung hero within our communities—building schools and infrastructure, growing and harvesting the country’s agriculture, manufacturing US-made products, and much more. The brand celebrates these consumers by delivering products that work as hard as they do—with attention given to even the smallest details to empower them to perform at their very best. Timberland is a VF Corporation brand.
ABOUT BOA
BOA was born in the Rocky Mountains in 2001 with a revolutionary performance fit system that transformed the fit of snowboard boots.
Today, we bring that same innovation to everything we do, improving fit and performance through unique configurations, across multiple different industries.
We are passionate about continuing to drive innovation while also inspiring and enabling athletes to perform at their peak with BOA-powered products.