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TIMBERLAND PRO EXPANDS INTO NEW CATEGORY WITH THE INTRODUCTION OF HOSPITALITY FOOTWEAR

RELEASE DATE: Mar 18, 2024
Timberland PRO s Hospitality collection Burbank Work Shoe

THE BURBANK COLLECTION WILL FOCUS ON ALL-DAY COMFORT, BREATHABILITY, AND SLIP RESISTANCE

March 18, 2024: Timberland PRO – Timberland’s line of innovative footwear and apparel that delivers maximum comfort, durability and performance for skilled trade professionals – is stepping into a new category with the introduction of hospitality footwear.

Built to work as hard as the wearer and deliver maximum comfort, durability, and longevity for restaurant and hotel professionals, the new Burbank Collection features industry-standard all-black silhouettes and is created for all-day comfort and slip resistance.

The industrial unisex collection launches in response to the rapidly growing hospitality industry and introduces two styles: the Burbank Soft Toe Work Shoe ($75) and the Burbank Slip-On Soft Toe Work Shoe ($70). Both styles delivers all-day comfort, grip, and protection so wearers can take on the work day. The metal- and mutilation-free canvas upper is supported with 3M® Scotchgard™ fabric protector to help repel liquids and block stains. Also featured is the Timberland PRO® 24/7 Comfort System™ technology that meets the most rigorous worksite demands while helping reduce foot fatigue by supporting your arch and cushioning every step, with breathable, moisture-wicking linings made of ReBOTL™ fabric containing at least 50% recycled plastic with an antimicrobial treatment for odor control. The style is completed with Gripmax® Rubber Outsole for superior slip resistance by channeling away liquids such as oil, grease, and water for advanced underfoot performance and a lightweight Greenstride™ EVA midsole that is made with 65% renewable natural materials and still delivers long lasting comfort.

Timberland PRO’s Hospitality collection launches on March 18 at timberland.com, Timberland® stores, the Timberland PRO store, and select retailers throughout the US.

ABOUT TIMBERLAND PRO

In 1999, Timberland recognized an opportunity to bring premium, durable boots to professional tradespeople–consumers who see footwear as essential tools to help them do their jobs-- and Timberland PRO was born.

Based in Stratham, New Hampshire, the Timberland PRO brand is on a mission to celebrate and inspire skilled industrial workers by creating innovative footwear and apparel that delivers maximum comfort, durability and performance for any job.

The Timberland PRO consumer is the unsung hero within our communities—building schools and infrastructure, growing and harvesting the country’s agriculture, manufacturing US-made products, and much more. The brand celebrates these consumers by delivering products that work as hard as they do—with attention given to even the smallest details to empower them to perform at their very best.

To share in Timberland’s mission, visit a Timberland® store, timberland.com, or follow @timberland or @timberlandpro. Timberland is a VF Corporation brand.

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