Brand Builds on 40+ Years of Iconic Silhouette with Bold New Colors and
Apparel Capsule Inspired by Work Heritage
March 2023: Continuing four decades of handsewn innovation, Timberland launches a new collection of boat-inspired footwear and apparel just in time for spring. The footwear prioritizes the brand’s authentic handsewn craftsmanship and rugged lug outsoles, complemented by progressive, work-inspired apparel designs and responsibly sourced materials.
The same artisanship and innovation that created The Original Timberland® Boot in 1973 ushered in the first Timberland® 3-Eye Lug Handsewn boat shoe five years later, in 1978. Combining the boot’s rugged lug outsole with crafted, handsewn boat shoe uppers, a new icon was born.
The story continues with bold and progressive new interpretations of the original. The Men’s 3-Eye Lug Handsewn Boat Shoes and Women's Noreen 3-Eye Lug Handsewn Boat Shoes feature rugged lug boot soles for traction and durability; uppers made with Timberland® Premium leather, and an anti-fatigue EVA footbed for day-long comfort.
The Men’s Timberland® Authentic 7-Eye Chukka takes the design ethos of Timberland’s boat shoe to new heights, constructed as a hard-working leather chukka inspired by our legacy of boots born to stand up to your everyday hustle.
Complementing these updated silhouettes, Timberland introduces a new apparel capsule that mirrors the craftsmanship of the iconic boat shoes, with utility styling inspired by the brand’s work heritage. Each piece is made with durable ripstop fabric, reinforced stitching, and lightweight, responsibly sourced materials.
The Cotton Hemp Denim Chore Jacket is a lightweight yet durable garment, featuring a blend of 80% Organic Cotton and 20% Hemp, designed for utility—including three external pockets, an internal pocket and quad stitching. Made from 100% Regenerative Cotton, the woven SS Shop Shirt has a relaxed cropped silhouette with cut and sew detailing and pocketing for lightweight and durable everyday wear.
The full collection comes to life in the brand’s Generation Boat campaign, connecting and modernizing the decades-long connection and innovation in boat shoes. It will be available beginning March 21 at timberland.com, Timberland® stores and select retailers worldwide.
About Timberland
Timberland is a global outdoor and work inspired brandthat’s on a mission to inspire and equipconsumersto step outside, work hard together and move the world forward.Based in Stratham, New Hampshire, Timberland also has international headquarters in Stabio, Switzerland and Shanghai, China.Best knownfor The Original Timberland® Boot–the iconic yellow work bootintroduced in 1973 to take on the harsh elements of New England–Timberland today offers a full range of footwear, apparel, and accessories. The brand is widely recognized as the arbiter of boot culture.
At the heart of the Timberland® brand is a vision for a greener and more equitable future. This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world.
Built for Adventure. Built for Impact. Built for the Bold.
To share in Timberland’s mission, visit a Timberland® store, timberland.com or follow @timberland or @timberlandpro.Timberland is a VF Corporation brand.