Opening weekend to include in-store boot customizations, GWPs, and giant touring Timberland® boot
Edison, NJ, July 17, 2026: On Friday, July 17th, global lifestyle brand Timberland will officially open the doors to its newest retail store at the Menlo Park Mall.
The maker of the iconic Timberland® yellow boot is pulling out all the stops to offer consumers an immersive experience that highlights the brand’s rich heritage and craftsmanship. Activities slated for the opening include a boot customization station featuring laser engraving plus a lace and patch bar; special GWP (gift with purchase) items; and the brand’s giant, 13-foot-long Timberland® boot touring the area.
Key Dates: July 17-18
- Menlo Park Store Opens: Friday (July 17)
- In-Store Boot Customization (with purchase): Friday & Saturday (July 17/18)
- GWP (gift with purchase): Friday, July 17 onward, while supplies last
- Footwear purchase: Tote Bag
- All other purchases: Branded Playing Cards or Coaster Set
- 13-foot-long “Big Boot” touring the surrounding area: Friday & Saturday (July 17/18)
Location: Menlo Park Mall (second level, across from Food Court)
55 Parsonage Road, Edison, NJ, 08837
Menlo Park Mall is the second store to open in New Jersey this year (American Dream opened in June), with others to follow later in the year. The store will carry a large assortment of footwear, apparel, and accessories for men, women, and kids. Footwear highlights include iconic silhouettes such as the Premium 6-Inch Boot, Timberland PRO® safety footwear for the skilled trades, and new casual and outdoor styles. Apparel focuses on everyday layers and Timberland’s signature outerwear.
About Timberland
Timberland is a global lifestyle brand rooted in a rich heritage of life and work in the outdoors and inspired by a relentless spirit of adventure, craftsmanship, and innovation. Since its founding in 1973, Timberland has become synonymous with weather-ready, heritage style that’s equally at home on city streets, festival grounds, and mountain trails. From runway shows to sporting events, Timberland is embraced as a global icon of style and substance.
At the heart of the brand is the original Timberland® yellow boot. With its bold design and gritty attitude, this boot has transcended its humble roots to become a cultural and fashion statement recognized worldwide. Today, Timberland continues to blend rugged durability and refined design across footwear, apparel, and accessories, delivering premium, crafted style that helps you stand tall and make your mark.
Headquartered in Stratham, New Hampshire, USA with international offices in Stabio, Switzerland and Shanghai, China, Timberland is a VF Corporation brand. Through timberland.com, dedicated Timberland® retail stores, and trusted wholesale partners, Timberland serves customers in over 100 countries. Follow us @timberland or @timberlandpro.